Dark Mofo

Dark Mofo is a winter solstice festival based in Tasmania. Dark Mofo delves into centuries-old rituals to explore the links between ancient and contemporary mythology, humans and nature, religious and secular traditions, darkness, light, birth, death and renewal. Dark Mofo (6–23 June 2019) includes a Nude Solstice Swim, an eight-night community-focused Winter Feast, the opening of Mona’s major winter exhibition, a Dark + Dangerous Thoughts programme, plus music, film, and engaging art in venues throughout the city. We provide commercial rights consultation to McMILLAN MGMT for Dark Mofo.


Good Things Festival launched in 2018, bringing forth a new era for Australian alternative music fans, featuring a monumental lineup of heavier and alternative bands. The Boss Experience produce commercial partnerships for Good Things Festival, focusing on strategic marketing via integrated experiential activations.


This multi-stage, one-day music event has remedied a whole array of New Year’s event deficiencies since its launch in 2002. Hosted at The Domain in Sydney, Field Day provides the freshest way to begin the year, surrounded by like-minded people all enjoying the hottest mix of house, hip-hop, indie and electronica artists. Attended by just shy of 30,000 patrons, Field Day continues to sell out in a flash, and remains one of the most sought-after tickets in town – even after 18 years of operation. 

Previous Field Day artists have included Childish Gambino, Chance the Rapper, The Wombats, Flume, Broods, Jess Kent, Disclosure, Flight Facilities, Thundamentals and more.Field Day returns on New Year’s Day of 2020 for its 18th birthday, celebrating in style with Tyler, The Creator, Skepta, Disclosure, RL Grime, Hayden James, Pnua, Snakeships, Gunna, Claptone, Green Velvet, Chris Lake and more.


Since its inception in 2013, Listen Out has played a crucial role in Australia’s live music landscape. Showcasing the top electro and hip-hop acts from around the world to crowds across six cities, Listen Out has fast become known as the antidote to many of the things people dislike about music festivals: minimal timetable clashes, no long hikes from stage to stage, and programming that ensures you’re surrounded by people you can relate to. Carefully curated with a philosophy of the best, rather than the biggest, and with generations Y and Z in mind, attending Listen Out has become a rite of passage for young people.  


Over the past fifteen years, Harbourlife has cemented itself as the quintessential Sydney party experience, and one of the best summer festivals in the country – not only for its Sydney Harbour backdrop, but its program of the best local and international house artists the world over. With a slightly older audience skew than its Fuzzy siblings, Harbourlife maintains its reputation as a ‘must do’ event among people ages 22–30, with this year’s line up featuring Duke Dumont, Solardo, Cristoph, Weiss, Sam Divine, Cassian and Human Movement. Harbourlife will be held once again at the iconic Fleet Steps, Mrs Macquaries Point on Saturday 16 November 2019. 


A much-loved staple on Melbourne’s summer calendar, Zoo Twilights is an annual concert series where fans of all ages can enjoy their favourite artists in the lush outdoor surrounds of Melbourne Zoo and contribute toward the conservation and protection of threatened Victorian wildlife. The series runs each weekend from late January to mid March with the majority of the concerts selling out. Zoo Twilights provides entertainment to more than 50,000 discerning socially conscious music and culture enthusiasts. For brands, Zoo Twilights offers a unique opportunity to connect and build meaningful relationships via integration and experience with an affluent, sophisticated audience that doesn’t respond to traditional marketing. 

With a strong reputation for delivering unforgettable concert experiences with meticulously curated lineups of local and international artists, Zoo Twilights sees musicians, fans and sponsors banding together to save local threatened species from extinction.




St. Jerome’s Laneway festival

The Boss Experience produced Laneway Festival’s commercial partnerships in 2017, 2018 and 2019, focusing on strategic marketing via integrated experiential activations.


We produced a strategic partnership between MOJO Kombucha, Laneway Festival, and Girls Rock! Australia, who teamed up to empower the next generation of women and gender-diverse musicians by introducing a national Girls Rock! curated stage at Laneway 2019.

Mercado Sagrado ANNUAL FAIR

Mercado Sagrado’s collection of intentional experiences includes the flagship festival, healing arts summit, mystery tours and intimate happenings.  We provide commercial rights consultation to the Conscious City Guide for Mercado Sagrado.

Bigsound 2014 & 2015

BIGSOUND is Australia’s leading international music industry event. Running over three September days in Brisbane, the Fortitude Valley comes alive with the gathering of musicians, managers, buyers, industry experts and music lovers from far and wide. We managed the commercial rights for BIGSOUND 2014 and 2015.

Big Day Out

Prior to launching The Boss Experience, Managing Director Johanna Greenway worked for The Big Day Out, which at the time was the worlds largest touring music festival. Over the eight year tenure her roles involved managing creative design, event management, marketing and digital extensions, talent programming, sponsorship and much more, culminating in Johanna holding the position of Director of Marketing & PR.

Twilight at Taronga summer concert serieS 2015 & 2016

In consultation with Penny Drop, we rebranded and managed the marketing, PR, sponsorship, content and assembled the event management and production teams for the strategic relaunch of Twilight at Taronga 2015 & 2016, delivering the most successful years in the history of the Zoo’s summer concert series.

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Terry Zwigoff’s 2001 Ghost World, starring Scarlett Johannson, Thora Birch and Steve Buscemi, remains a cult classic to this day. We are thrilled to be working with Cinema Paradiso on a series of immersive cinema experiences for Ghost World and Zwigoff’s earlier documentary film Crumb at London’s Troxy this September.

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We worked with Sony Pictures Classics and Cinema Paradiso on the Cologne, Berlin, Paris, London and New York City immersive launches of Jim Jarmusch’s Only Lovers Left Alive. The evenings began with a screening of the crypto-vampire love story, followed by live performances and immersive installations where musicians from the film's soundtrack performed live.


The Boss Experience and Penny Drop designed and produced The Blackhearts Club, a month-long immersive experience that transformed the Forum Theatre into a Hollywood Golden Era piano bar for Blackhearts & Sparrows and the Melbourne International Film Festival.

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